Friday, October 18, 2019

How to run a simulation company Essay Example | Topics and Well Written Essays - 2250 words

How to run a simulation company - Essay Example Fundamental areas within which marketing objectives may be theoretically defined include; Achieving marketing share growth or maintenance, the maintenance or important of profitability; establishing an opening market position and maximizing cash flow, harvesting. The most important marketing objective of starting a business is to achieve marketing share growth and be able to maintain it. Where the business is entering into a market where there are already established businesses, it is difficult to penetrate the market and worse to be the market leader. As such, the business should establish market strategies which will allow it to enter into the market and tactfully compete with other established companies without being ousted out of the market. Market expansion strategies should be aggressive and should include high levels of defense for the acquired market while expanding into the target market. The business objects to establish an opening market position by providing services and products which are highly perceived by the customers. This includes; identifying the departing point between the products of a company and other brands of the industry. The brands should not only be different but also be attractive and distinct from those of the rivals companies. The company should also determine the target market which they should be able to serve the best. This is done by analyzing their strengths and weaknesses. A market position is aided by conducting consumer analysis so as to identify what the consumer expect different what is being offered by the rival companies. Establishing a market position enables the business to survive despite stiff competition in the market. Simventure should object to increase their market share on the new products. The most effective way is providing high quality products at an affordable price which should be able to compete with the rival companies. Advertisement should also be used

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